Dichotomy Mural  |  Wacotown

Dichotomy Mural  |  Wacotown


Waco’s "Arts Match Program", AMP is a new fund for supporting great ideas for high impact and/or innovative arts projects by providing matching grants that will help grow our community as a vibrant cultural hub. Projects are evaluated by a panel of community members and cultural arts experts based on their abilities to further the Waco Cultural Plan.

The next round of AMP funding consideration will begin March 1, 2018.


Painting the Van | Cultural Arts of Waco

Painting the Van | Cultural Arts of Waco

1. Who can apply?

Nonprofit arts organizations based in the City of Waco or McLennan County are eligible to apply to the AMP Fund.

2. How do you know if you are a non-profit arts organization?

  • You are a non-profit corporation with an IRS 501c(3) determination, and
  • You have a mission to advance the creative or performing arts.

3. What if I’ve got a great idea but I’m not a non-profit arts organization?

We encourage you to partner with a local non-profit arts organization. Contact us if you need help with this.

Out on a Limb Dance Company 

Out on a Limb Dance Company 

4. What kinds of projects are eligible?

  • High impact and/or innovative projects that will advance any of the goals in Waco’s Cultural Plan.
  • Creative arts projects that can get at least half the resources they need from other sources, and need AMP support to become reality or
  • Creative arts projects that need the support of their Local Arts Agency in order to be successful securing funding from other sources.

5. How much can you apply for?

Typically, grants will range from $2,500 to $10,000. Please talk to us first if you’d like to apply for more or less than that.

Austin Bike Zoo at Waco Cultural Arts Fest

Austin Bike Zoo at Waco Cultural Arts Fest

6. What do you mean by a project that is “high impact and/or innovative”?

“High impact” means something that makes a significant positive, measurable difference to our community by advancing one or more of the goals and objectives listed in the Waco Cultural Plan. 

“Innovative” means that a project that takes a creative, fresh or different approach to something and does not already happen in our community (e.g. a new kind of festival, performance, program, collaboration, or piece of public art). 

7. What are the priorities for AMP?

AMP is designed to be flexible in order to enable great artistic ideas to get off the ground. If you are in any doubt about whether your project or idea is a good fit, please contact Creative Waco. These are the kinds of projects AMP is designed to support:

  • Projects that encourage artistic talent, skill and expertise to come, stay, grow and flourish in our community,
  • Projects that promote and increase artistic excellence,
  • Projects that encourage new creative partnerships between arts organizations, or between the arts and other sectors,
  • Projects that will encourage participation or develop new audiences – especially from people that are traditionally under-represented,
  • Projects that help arts organizations to reach “the next level”,
  • Projects that enhance quality of life in Waco and McLennan County,
  • Projects that have a positive legacy or lasting impact.

East Waco Library Mural | David Lowenstein

East Waco Library Mural David Lowenstein

8. What will definitely NOT be funded?

  • Projects that have little or no hope of securing the required match support.
  • Existing annual, regular, or core programs.
  • Ongoing operational costs.
  • Rescue packages for organizations in financial difficulty.
  • Projects without a non-profit arts applicant or partner.

9. I want to use some “in kind” support for my match. How do I calculate its value?

If your match support is materials or services, the easiest way is to calculate what you would normally have to pay for those materials or services at “fair market” value.

You may include donated professional or artistic services (e.g. design of publicity material), but not simply volunteer helpers. Donated services should be calculated based on an hourly rate at local market value, but no higher than the rate advised on the Independent Sector website (currently $23.56/hour).

Signing the Letter of Intent | Keith Kusler

Signing the Letter of Intent | Keith Kusler

10. What happens next?

Once you’ve submitted your application, a panel of readers will assess and score it. If your application looks like a good fit for AMP, you will be invited to meet with the panel to give a short presentation and answer questions about your project.

You’ll hear if your project was recommended for funding within 24 hours of the panel presentation. Funding will be released on a timeline appropriate to the individual project. The whole process from application deadline to final decision about your AMP funding should take no more than 4 weeks.