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Creative Waco's Professional Development Program, The Work of Artists, was inspired by and adapted (with their permission) from Springboard for the Arts’ Work of Art curriculum and several other nationally-recognized professional development programs for artists. We’ve pulled together the best aspects of these programs for local visual and performing artists who are starting to think about earning money with their creative work.




Meet the instructor

The Work of Artists series is led by Luann Jennings, Creative Waco's Project Manager for Artist Professional Development and Networking.  Luann moved to Waco from New York City two years ago to invest in the city and prepare Waco's artists and arts students for sustainable, fulfilling creative careers.  She has started several arts businesses herself and studied arts business, entrepreneurship, policy, and education at NYU’s School of Professional Studies, Columbia University, National Arts Strategies, and Lincoln Center Institute. Luann has taught arts business skills in several contexts, including Baylor and other universities. Learn more about Luann.

Comments from Previous Participants

I got information about how to be more than just a good artist – how to make it my business. I am now applying for artist fellowships, doing regular commissions, and my work was selected by Fort Worth Art Center during the Fort Worth festival.
— Marsha Wilson
“Luann was super helpful…I would highly recommend this course to any young professional looking for practical tips in how to succeed as well as anyone who is looking to take the next step in their creative endeavors. This class taught me that you can take practical steps to fulfill creative and artistic goals.” - Tiffany Navarro
— Tiffany Navarro
“Super appreciated Luann’s time and wisdom, I really enjoyed the class and it so helped me focus!!!..such a great class to offer to Waco!”
— Rianna Alvarado