Creative Waco's Professional Development Program, The Work of Artists, was inspired by and adapted (with their permission) from Springboard for the Arts’ Work of Art curriculum and several other nationally-recognized professional development programs for artists. We’ve pulled together the best aspects of these programs for local visual and performing artists who are starting to think about earning money with their creative work.
Learn more about The Work of Artists at Introduction to Creative Business, a free workshop to learn more about how artists get paid. Upcoming dates will be announced here when they’re available, or follow The Work of Artists’ Facebook page for info and updates.
Our next class will be Step 3: Manage the Money, Wednesday evening August 28. More info and register.
Get your creative career going in three easy (yes, easy) steps.
STEP 1: BUILD A BASE
You might think that the only thing that matters is what you’re creating but, nope, if you want to make a career of your creative work you need to back all the way up to why and how you’re doing it. You'll dig deeply into what you’re really selling, what makes your work unique, and how to fit your creative business into your life right now. You’ll need to know all these things for your Business Plan and Action Plan, which you'll walk out of the workshop with and will need for Steps 2 and 3. (5 hours - $30)
STEP 2: CONNECT WITH COMMUNITY
The communi-ty around your work is much bigger than who will pay you. When you communi-cate well with them you grow your creative business. Networking and marketing become priorities in a world where it’s as easy to talk with someone in Singapore as in the next building, and the most influential person in your field can find you on Instagram. Walk out of the workshop with a Marketing Plan and a Networking Plan that will guide you for the next 6 months or more. (5 hours - $30)
STEP 3: MANAGE THE MONEY - Wednesday, August 28, 6:30-9:00pm
Now that you have the foundations of your arts business, you need to figure out how much you need to make to be sustainable, and what to do with the $ when it comes in. Keep the lawyers and IRS happy while growing your profit and spending more time making the work you love. Set Financial Goals and learn how to meet them. (2 1/2 hours - $20 - or FREE if you’ve attended Steps 1 and 2!)
Take all 3 steps or just the ones you need the most help with. Those who take all 3 steps can attend all other Creative Waco Professional Development classes for FREE, for the next year!
Like The Work of Artists Facebook page for reminders about the class and ongoing professional development information for artists.
Meet the instructor
The Work of Artists series is led by Luann Jennings, Creative Waco's Project Manager for Artist Professional Development and Networking. Luann moved to Waco from New York City three years ago to invest in the city and prepare Waco's artists and arts students for sustainable, fulfilling creative careers. She has started several arts businesses herself and studied arts business, entrepreneurship, policy, and education at NYU’s School of Professional Studies, Columbia University, National Arts Strategies, and Lincoln Center Institute. Luann has taught arts business skills in several contexts, including Baylor and other universities. Learn more about Luann.